Sports Education Forum 2026 – The Future of the Sports Industry

On April 17-18, 2026, Tbilisi will host the 2nd International Sports Education Forum. Organized by JBS Academy in collaboration with the legendary Johan Cruyff Institute (Barcelona), the forum serves as a professional platform dedicated to implementing international standards and sharing leading European expertise within the sports industry.

The primary objective of the project is the transfer of practical knowledge and the establishment of international benchmarks for industry professionals. Global experts will use real-world Study Cases to explore industry transformation, including the integration of Big Data and AI, digital fan engagement, and innovative sports marketing models.
 

A significant highlight of the forum includes a keynote interview with Edwin van der Sar on leadership, the United Nations' perspective on the social impact of sport, and an in-depth look at one of today’s most critical challenges — athlete mental health.
 

Sports Education Forum 2026 – Program and Format

April 17 – International Conference The first day of the forum is dedicated to five key pillars of the sports industry. Through panel discussions and study cases, international experts will address topics such as:

• Big Data & AI in professional sports;

• Digital Fan Engagement and monetization;

• Leadership (featuring Edwin van der Sar);

• Sports Marketing and Fundraising;

• Athlete Mental Health.