The most exciting sports event of the year — #SportsEducationForum2025, organized by JBS Academy and the Johan Cruyff Institute, will take place on June 20 at Radisson Blu Iveria!
The Sports Forum will explore key topics such as:
• Global trends in the sports industry
• The importance of strategic planning in sports
• The role of marketing in sports
• Sports psychology
Guests will meet industry professionals and leaders who will discuss major topics in the sports business, sharing their vision and experience.
Attendees will have the chance to engage in discussions with speakers, join masterclasses, and attend lectures.
Featured speakers:
Shota Arveladze – Georgia’s all-time top scorer with 26 goals in 61 appearances for the national team.
Gaizka Mendieta – Former Spanish footballer, renowned midfielder, multiple La Liga champion; played for Valencia, Lazio, and Barcelona.
Jordi Pascual – Football agent at a leading sports management agency, specializing in player branding and image.
Mar Rovira Rodriguez – Former basketball player and now a sports psychologist with experience in top-tier teams.
Llucas Dorda – Holds a master’s degree in cultural studies, sports management, and marketing.
Daniel Martin – Certified Scottish auditor and strategic leader overseeing finance, HR, analytics, and business development.
Rocío Ruiz – Sports marketing specialist and lecturer in sports management at the University of Seville.