Sales in a Highly Competitive Environment

As part of the Business 360° meeting series, Bank of Georgia invites you on February 10 to a workshop by Nana Aburjanidze — Sales in a Highly Competitive Environment.

During the session, you will learn how to overcome modern market challenges and stimulate sales growth.

Key topics of the workshop include:

• today’s main sales challenges and dilemmas at both local and global levels;

• how sales theories, approaches, and tactics have evolved in recent years;

• the increasing demands on sales team competencies and skills;

• the role of effective communication in the sales process;

• changes in B2C and B2B customer behavior.

The workshop will be conducted in an interactive format, featuring case studies from local and global brands and experience sharing across different industries. Participants will have the opportunity to join discussions, ask questions from the perspective of their own businesses, and gain fresh ideas and approaches to address current challenges.

Event details:

• Date: February 10

• Location: Bank of Georgia 4B Branch, 15 Al. Kazbegi St.

• Time: 5:00 PM

• Duration: 2 hours

Registration: https://go.bog.ge/4qehZC9