Business Digitalization and E-commerce

“Before You Register Your Business” is a joint lecture series by the Academy of Thinking and Bank of Georgia. These sessions provide aspiring entrepreneurs with all the essential knowledge before officially registering a business.

The sixth session will be held with Giorgi Berechikidze, Head of Digital Marketing at Veli.store, on the topic: “Business Digitalization and E-commerce.”

The session will cover key aspects of digital business transformation: customer journey, communication platforms, data and operations automation, e-commerce, and the fundamentals of building a successful online store.
Participants will learn what’s required for effective digital sales, how to assess performance, and what steps to take toward digitalization.

Attendance is available both in person and online via Google Meet.

A light buffet and welcoming atmosphere will be provided.

Session duration: 2–3 hours.