Business Digitalization and E-Commerce

“Before You Register Your Business” is a joint lecture series by the Academy of Thinking and Bank of Georgia. These sessions are designed to provide aspiring entrepreneurs with all the essential information before registering a business.

The sixth session will feature Giorgi Berechikidze, Head of Digital Marketing at Veli.store, on the topic: "Business Digitalization and E-Commerce".

The session will explore key topics of digital business transformation: the customer journey, communication platforms, data and operations automation, e-commerce, and the basics of building a successful online store. Attendees will learn what is required for effective digital sales, how to evaluate results, and the steps needed on the path to digitalization.

Attendance is available both in-person and online via Google Meet.

The event will include a refreshments table and a welcoming atmosphere.
Duration: 2–3 hours