Branding and Communication Strategy

“Before You Register Your Business” is a joint lecture series by the Academy of Thinking and Bank of Georgia. These sessions help aspiring entrepreneurs access all the essential information before registering their business.

The fourth session will be held with Mariam Bebiashvili, founder of minds&marketing, on the topic: “Branding and Communication Strategy.”

The lecture will cover the branding journey from idea to identity — how a brand's structure is formed and how it defines a business’s framework, target audience, offer, and values. We’ll learn how to start branding from the very beginning of a business idea and how to transform it into a strong, value-driven brand that brings people together.

Participation is available both in-person and online via Google Meet.

Guests will enjoy a buffet and a pleasant environment.
Duration of the session: 2–3 hours.