Training by Alexander Kashapov “How to Formulate and Structure Key Ideas for a Talk — TED Speakers’ Secrets for Different Presentation Formats”

Why do some speakers deliver clear, structured talks while others sound like a chaotic stream of thoughts? And what does the TED conference have to do with it?

At the core of every strong presentation lies one clearly formulated idea and a logical way of unfolding it. This meeting is dedicated precisely to that principle.

You will learn:

• what TED actually looks for when selecting speakers

• why any talk starts with ideas, not with structure or techniques

• how to build an idea hierarchy: main, supporting, and secondary ideas

• why the “one central idea” principle makes a talk stronger, not poorer

• how to write a presentation script that truly works

• how to easily memorize your speech and make it clear for the audience

• how to present ideas from the stage: through examples, stories, repetition, and emphasis