Lecture by Fashion Historian Alexander Yufa: How Immigrants from the Russian Empire Dressed America

Lecture by Fashion Historian Alexander Yufa:

How Immigrants from the Russian Empire Dressed America

We’re welcoming a very special guest — Alexander Yufa, lecturer and author of articles on men’s style and fashion history, as well as creator of the Telegram channel “Dushnaya Moda.” He will talk about how emigrants from the Russian Empire reshaped the American fashion industry in the 20th century.

From Levi’s jeans (Jacob Davis from Riga), Timberland boots (Nathan Schwartz from Odesa), and Schott leather biker jackets (the Schott brothers from Russia) to Ralph Lauren’s cowboy aesthetic (with Belarusian roots) — discover the hidden stories behind iconic brands.

This lecture will be especially useful for stylists, designers, history enthusiasts, and anyone who wants to look at their wardrobe from a new perspective and uncover the unexpected origins of favorite labels.