How to Write About Culture and Art for a Wide Audience

The field of art has always seemed complex and uninteresting to the general public. Today, however, the number of potential consumers of creative work is growing thanks to the tools of the information age. Yet, creators still don’t receive enough attention.

Is it really just people’s fault? They are absorbed by crime news, silly reels, and TV shows, while culture and art remain an “elitist” topic.

Not exactly.

Next Friday, our space will host a meeting where we’ll explore why people scroll past exhibition announcements but share news about murders. We’ll learn how to create content in the media space that resonates with a mass audience. We’ll look at plenty of examples of good and not-so-good writing and see how it influences people.

Who this meeting is for:
● Artists, writers, designers, and other creative people.
● Media professionals: journalists, bloggers, SMM specialists.
● Event and project organizers in the field of art.
● All other curious minds.

The meeting will be led by Lika Tretyakova — editor-in-chief of a regional news media network.
She has previously worked as a journalist and editor in media and online platforms, as well as author and editor-in-chief for brand media of major companies in fintech, banking, sports, medicine, and cultural projects. Total experience — 16 years.