"IERI" — in Georgian means look, appearance, image, outfit, and attitude. It’s a brand new concept for Tbilisi — a store, a gallery, a coffee-spot, a wine-bar, a place to meet and a place to be. The main aim of IERI store is to change the stereotypical perception of the country and to develop the fashion retail industry. We are the first to gather most of Georgian brands in one unique space. A space more accurately to be named an "inspiration spot" rather than just a concept-store. We represent 25 designers who are originally from Georgia or who have found their inspiration here: Babukhadia, Crosty, Chubika, David Koma, Eshvi, George Bezani, George Keburia, Idée Fixe, Ingorokva, Lalo, Le Chic Radical, Le Mocassin Zippe, Liya, Materiel, Muzaradi, Situationist, Sofio Gongli, Tata Naka, Tatuna, Tiko Paksa, Tushuri, 0711. Also a collection inspired by traditional Georgian clothes all handmade by Samoseli Pirveli Atelier and a collection of antique carpets. Most of the pieces are exclusively presented at IERI.